Click here to learn more.
When Mayor R. Rex Parris of Lancaster, Calif., preaches about the benefits of tweeting, he’s not talking about social media.
In March 2011, the notoriously offbeat official began playing birdsongs from loudspeakers in the city’s commercial district with the hope of improving citizens' moods. (It worked for Cinderella, didn't it?) Now, according to a Wall Street Journal article, he claims that the chirps have actually decreased crime.
Mayor Parris — who is reportedly fascinated by cognitive behavior and science — first got wind of the concept after reading a story in which Julian Treasure, chairman of The Sound Agency in the U.K. town of Surrey, touted the calming effects of sounds like birdsongs.
The mayor reached out to the British company to design a sound system for his desert city’s recently refurbished downtown stretch, known as "The Boulevard."
“Mayor Parris commissioned Julian to come up with calming sounds — birds, water, and mellow, almost New Age music, so people would come to The Boulevard, enjoy themselves, feel happier and be nicer to one another,” says communications manager Joseph Cabral.
The mayor, his staff and some local shop owners say that the peaceful mood has been palpable ever since the birdsongs started playing daily from 8 A.M. – 11 A.M. and 2 P.M. – 4 P.M. In fact, crime in the city has dipped 15 percent since 2010 — although a number of factors could be at play, including a drop in the state’s overall crime rate.
Still, some swear that the method works. And others think it’s, well, for the birds.
Like this article? Have a point of view to share? Let us know!
Thank you for subscribing to Petwire. Look for the latest newsletter each Wednesday.
When Police Sgt. Randy Dodd spotted a
cat on the side of the interstate, he called
state police and slowed down…
A Good Samaritan is paying the adoption
fees for a blind Rat Terrier and his canine
guide so they can be adopted…
We share five things you should know about
the Ragdoll, a popular breed known for her blue eyes and affectionate…
Do you have a plan in place if something
happens to you and you can no longer
care for your cat or dog?
After a skin condition cost Dexter his leg,
his adopters were afraid he would no
longer be able to do what he loved…
How can you tell which pet food is best for your cat or dog? Learning how to decipher the label is a great place to…
In his home country of Thailand, the intelligent and attention-loving Korat is a living symbol of luck and prosperity.
If the video doesn't start playing momentarily,
please install the latest version of Flash.
Thank you for subscribing.