Dog Movies Have Waning Influence on Pet Choice

Lassie Saves Timmy
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Researchers who analyzed dog registrations around the release of major movies with dogs in leading roles found that while they used to have a big impact on dog registrations, the effect isn’t as dramatic as it once was. "When "Lassie" came out [in 1943], it was the only movie with a dog, so that was a big deal to people," said study author Stefano Ghirlanda of Brooklyn College. "We can see a rise in Collie registration for 15 or 20 years after its release. It was iconic, and everyone talked about it." But with the increase in both entertainment options and the number of movies with dogs in them, movies have had much less of an effect on viewers. The findings were published in the journal PLOS ONE. — Read it at the Washington Post

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