Click here to learn more.
Unfortunately, the company has made a fatal flaw in its underlying assumption: While people in the U.S. want fewer barriers to pet care, they are fundamentally averse to the concept of the kind of managed healthcare that Hannah’s proposes. Once complex veterinary decisions must be made, keeping the keeper’s opinions out of the process may be harder to do than the company anticipates.
According to an article in Oregon’s Willamette Week, the company claims that it will allow you to buy out or end a terminally ill pet’s contract should you choose to seek healthcare elsewhere. But here’s the fine print: They are not legally enjoined to do so. By abdicating your responsibility to a company like Hannah’s, you risk getting undesirable care for your pet.
Ultimately, a business model in which animals are owned by a for-profit entity underscores their legal role as mere property — and nothing could be less consistent with our seemingly inexorable cultural drive toward the concept of pets as family members. Plus, this model essentially sensitizes people to the idea that animals are disposable objects that can be kept with a minimum amount of effort.
I’m aghast at the idea that anyone would stoop to such a culturally offensive ploy for profitability. I guess it could be easily ignored — if only our fundamental conception of the human-animal bond wasn’t at stake.
Check out more opinion pieces on Vetstreet.
Like this article? Have a point of view to share? Let us know!
Thank you for subscribing to Petwire. Look for the latest newsletter each Wednesday.
Millions tuned in to the Thanksgiving Day
NBC broadcast to watch as judges
crowned 4-year-old Nathan Best in Show.
A Golden Retriever stepped in to nurse
a litter of African wild dogs after their
mother showed a lack of maternal…
Take a look at the Best in Show
winners of the last decade. Plus, meet this year's National Dog Show champion.
As you brine the turkey or cheer for your
favorite football team, take time to be
thankful for your furry family…
From "drop it" to "wait at the door," Mikkel
Becker shares commands you should
teach your pup…
Decorate your home for the holidays
without compromising your cat's safety
with tips from a cat style expert.
We’re sharing our favorite budget-friendly
gifts, from a custom smartphone cover to
the perfect dog treats for…
The plus-size Maine Coon has an adorable chirping voice and gets along with everyone, even the family dog.
If the video doesn't start playing momentarily,
please install the latest version of Flash.
Thank you for subscribing.