Click here to learn more.
While many teenagers are dreaming about the lazy days of summer, 14-year-old Brooke Martin is looking forward to a summer of patents, production lines, distribution and marketing.
But Martin doesn’t mind. This precocious Spokane, Wash., teen has been working for nearly two years to launch her invention, iCPooch, an Internet-enabled device that lets dog owners remotely video chat with their pets and deliver a treat to them, all with the touch of a smartphone, tablet or computer. And today it makes its debut at Global Pet Expo in Orlando, Fla.
It began as a creative class assignment from Martin’s eighth-grade teacher: conduct an independent project on anything that interests you. Martin chose entrepreneurship.
After researching the topic, Martin wanted to experience what it was like to create a business herself. “I decided to come up with an idea and pitch it at the local Startup Weekend,” she says. Startup Weekends are regional events where entrepreneurs present their ideas to the other people in attendance. The best ideas get a weekend’s worth of collaboration by participants.
But first she had to come up with a business idea. “I started brainstorming problems that needed solutions,” Martin says.
The now high school freshman considered many ideas, but one that stuck with her was the issue of separation anxiety in dogs. Her shelter dog, Kayla, had suffered from it after the Martins adopted her. Martin says the Golden Retriever would become anxious and chew destructively when the family was away. Martin likes to use video chat platform Skype to keep in touch with her friends, so that gave her an idea. “I thought it would be cool to Skype with your dog, make them feel better, and give them a treat,” she says.
She developed a 60-second “pitch” about her concept and prepared to present to the all-adult audience at the weekend event. “I was kind of nervous, but how are you ever going to learn if you don’t try?” she says.
Like this article? Have a point of view to share? Let us know!
Thank you for subscribing to Petwire. Look for the latest newsletter each Wednesday.
Firefighters saved Ashley the Lab from a
fire in her home and resuscitated her
using a pet oxygen mask.
We asked trainer Bill Berloni how he
prepared a 6-year-old rescue pup for her
debut role as Sandy in the Annie…
Think big dogs are more aggressive? Or
that they can’t live in apartments? We’re
here to dispel these…
While it’s likely to unleash a feline frenzy,
giving your cat too much of the ‘nip is not
something you need to…
From the water-loving Portuguese Water
Dog to the fetch-obsessed Labrador
Retriever, these breeds love to have fun.
In his home country of Thailand, the intelligent and attention-loving Korat is a living symbol of luck and prosperity.
If the video doesn't start playing momentarily,
please install the latest version of Flash.
Thank you for subscribing.