Zuke’s Launches Fuel the Love Campaign to Fight Pet Cancer

This happy dog's picture was among those shared on social media to raise money for The Dog and Cat Cancer Fund.
Zuke's
This happy dog's picture was among those shared on social media to raise money for The Dog and Cat Cancer Fund.

Want to help fight canine cancer? All it takes is a photo of your pup and a hashtag.

During  Zuke’s second annual Fuel the Love - Fuel the Cure campaign, for every person who posts a picture of their dog loving life on Facebook, Instagram or Twitter and tags it with @ZukesPets and #FueltheLove, the company will give $5 to its Dog and Cat Cancer Fund.

Zuke's, which makes healthy pet treats, hopes to raise $10,000 by July 31. You can check out the pup pictures that have already been submitted on Flickr.

Based in Colorado, Zuke’s was founded in 1994 by Patrick Meiering and his brother, Chris, and was named after Patrick’s beloved chocolate Labrador, Zuke.

Six years after the company launched, Chief Canine Officer Zuke died of cancer. That event prompted the Meierings to start The Dog and Cat Cancer Fund, a nonprofit dedicated to understanding, treating and preventing canine and feline cancer. A portion of Zuke’s product sales goes to support the fund, which helps pet owners who can't afford treatment pay for cancer-related care for their pets.

“We hope that by engaging our consumers in this effort we can let pet parents everywhere know that there are resources available if their pet is confronted with a cancer diagnosis,” Chris Meiering says. “We know the love that exists between a person and their pet, and we want to emphasize the importance of this cause and the impact it can have on so many lives.”

Share your photos — and do your part to help dogs and cats with cancer — on Twitter or Instagram, or on Zuke's Facebook page.

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