Hello Kitty Makes Her Mark in Unmentionables

In her march toward turning typically mundane things into utterly adorable must-haves — I mean, who doesn’t need a $49 set of Hello Kitty makeup brushes from Sephora? — the savvy kitty has really done it this time by infiltrating another blush-inducer: panties!

And we’re not just talking any undies, either. Hello Kitty has teamed up with cult thong producer Hanky Panky to create a line of bright pink and black camis, chemises, thongs, boy shorts, bralettes and nighties.

We personally think the crystal-studded numbers are pretty bedroom chic. There’s also an “allover” print festooned with the iconic feline’s face.

Hello Kitty’s Ooh La La lingerie begins at $27; hankypanky.com